Job Summary:

As a Social Media Manager at USU (University Student Union), you will be responsible for developing

and executing social media strategies to increase student engagement and enhance brand awareness.

Your primary focus will be on creating and uploading new content across various social media

platforms, developing promotional material, merchandising campaigns, and producing engaging

podcasts. You will work closely with the marketing team and other stakeholders to ensure USU's social

media presence effectively engages and informs the student community.

Responsibilities:

‍

1. Social Media Strategy and Content Creation:

• Aid in development and implementation of social media strategies to increase student

engagement, reach, and brand awareness.

• Create and curate compelling and relevant content for various social media platforms,

including Facebook, Instagram, Twitter, and LinkedIn.

• Plan and schedule regular posts, ensuring a consistent flow of engaging and timely content.

• Monitor social media trends and platform updates to adapt strategies and optimise content

performance.

• Create visually appealing graphics, images, and videos to support social media campaigns and

promotions.

‍

2. Merchandising and Promotional Campaigns:

• Develop and execute merchandising campaigns to promote USU's brand and increase student

engagement.

• Collaborate with external vendors to design and produce branded merchandise.

• Plan and implement promotional campaigns across social media platforms to drive student

participation in USU activities and events.

‍

3. Creation of Unique Content and Targeted Advertisement:

• Conceptualize, plan, and produce engaging podcasts/campaigns/programs etc relevant to the

interests and needs of the student community.

• Collaborate with USU departments, societies, and external organisations.

• Monitor and analyze social media metrics, such as engagement rates, reach, and conversions.

• Generate regular reports to evaluate the effectiveness of social media campaigns and identify

areas for improvement.

‍

Requirements:

• Current Ukrainian student or recent graduate between 18-28 years of age.

• Proven experience in managing social media platforms and creating engaging content.

• Attend regular weekly meetings.

• Proficiency in social media management tools and analytics platforms.

• Strong graphic design skills, with experience using design software such as Adobe Creative

Suite.

• Excellent written and verbal communication skills.

• Strong knowledge of current social media trends, platforms, and best practices.

• Familiarity with podcast/unique content/merch production and editing tools is a plus.

• Creative mindset with the ability to think outside the box and develop innovative social media

campaigns.

• Ability to work independently and meet deadlines in a fast-paced environment.

• Passion for student engagement and understanding of college campus culture.

‍

Join our team and make a significant impact on the digital experience of the USU community! Apply

today with your resume and a brief cover letter detailing your relevant experience and

accomplishments.

‍